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Tennis Player

Sky ties down US Open rights to 2030

Sky has retained its rights in the UK and Ireland to the US Open, the sole tennis grand slam on its books, until the end of the 2030 edition, the pay-TV broadcaster announced today (Friday).

US Open

SportBusiness Media 25:8: A5A set to reverse DAZN move as 'losses mount'

4 Feb 2026

Woman Portrait

SportBusiness Sponsorship Latest Analysis: 'It's important to be louder'

4 Feb 2026

MotoGP

F1 signs new MotoGP title sponsorship in Nigeria

4 Feb 2026

Stadium

Cross-code war erupts over Chiefs stadium

4 Feb 2026

Soccer

Freenow drives for EPL in America

4 Feb 2026

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Ice Hockey

Ice Hockey

Finnish Liiga stays flat in MTV renewal

Soccer Ball

Football

AFA set to reverse DAZN move as 'losses mount'

Studio

Multisport

How sport holds squeezed Australia market together

Meeting

Multisport

In-house MTV Meets the sports media industry evolved over 20 years

Basketball

Basketball

Competition drives up Euroleague betting fee

Latest Sponsorship Features
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Soccer Player

Football

Blues, Rapid Vienna to play London Lions for UK first

Athlete

Tennis

It's important to be louder

Crowd

Football

Newcastle on course to hit £100m matchday revenue by 2027-28

Player

Football

Champions League Jackpot

Archery

Multisport

Double exposure | Archer appointed by Team USA revival

From our Partners
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Sportel

From our Partners

SPORTEL Monaco 2025: Where sports media and technology leaders converge

4 Feb 2026

Attendance

Attendance

Gearing up for Singapore's sporting calendar

4 Feb 2026

Events

Events

SportelX record attendance | International line-up

4 Feb 2026

Esports

Esports

Esports World Cup in Riyadh

4 Feb 2026

Esports
Esports Players

Does the Esports World Cup make money?

The EWC didn't exist before 2024. It's now the world's richest gaming event, with prize money greater than Roland-Garros. We take a look at its commercial picture.

AI

Storytelling in the age of AI

New white paper out now

English Premier League
EPL Player

Stan sticks with EPL after success of Optus swoop

Stan Sport is to remain the home of the English Premier League in Australia until at least the end of the 2035-36 season, after parent company Nine Entertainment struck a new exclusive deal.

Stadium

Sponsorship & Marketing: Turkish Airlines extends

4 Feb 2026

Uefa Champions League
UCL Players

Hyundai ends Champions League car sponsor search

Hyundai has been confirmed as the first global automotive sponsor for the Uefa Champions League since a deal with Nissan ended in 2021.

Champions League

Media: TV Raptors slice

4 Feb 2026

Women's Sport

The Commercial of Women's Sport

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Student

Media

Broadcast rights, streaming deals, and the future of sports media worldwide.

Media

Sky ties down US Open rights to 2030

Pay-TV broadcaster retains the sole tennis grand slam on its books until 2030.

4 Feb 2026
Media

WBD cutting int'l staff in DTT move

Warner Bros. Discovery restructures international operations.

4 Feb 2026
Media

A5A set to reverse DAZN move

Losses mount as the broadcaster rethinks its strategy.

4 Feb 2026
Media

Freenow drives for EPL in America

Mobility brand accelerates its US sports push.

4 Feb 2026
Media

Finnish Liiga stays flat in MTV renewal

Ice hockey rights extended on flat terms.

4 Feb 2026
Media

Uefa club rights retained by Dyon in China

Chinese broadcaster keeps Champions League coverage.

4 Feb 2026

Sponsorship

Brand deals, partnerships, and the commercial heartbeat of global sport.

Sponsorship

Snapple extends deal with Tottenham

Long-term beverage partnership renewed.

4 Feb 2026
Sponsorship

Turkish Airlines extends UCL deal

Airline giant renews its Champions League presence.

4 Feb 2026
Sponsorship

Newcastle on course for £100m matchday revenue

Commercial growth accelerates at St James' Park.

4 Feb 2026
Sponsorship

Hyundai ends Champions League car sponsor search

Korean automaker becomes first global auto sponsor since 2021.

4 Feb 2026
Sponsorship

Blues, Rapid Vienna to play London Lions

Historic UK first for the two clubs.

4 Feb 2026
Sponsorship

Archer appointed by Team USA

Double exposure deal for the archery brand.

4 Feb 2026

Insights

Expert analysis and data-driven intelligence for sports business leaders.

Insights

Storytelling in the age of AI

How AI is reshaping sports media narratives.

4 Feb 2026
Insights

Does the Esports World Cup make money?

A deep dive into the commercial model of the EWC.

4 Feb 2026
Insights

The Commercial of Women's Sport

What will define the next chapter?

4 Feb 2026
Insights

How sport holds Australia together

The unifying power of sport in a squeezed market.

4 Feb 2026
Insights

It's important to be louder

Brand-building in a noisy sponsorship landscape.

4 Feb 2026
Insights

Double exposure: Archer x Team USA

A case study in Olympic partnership activation.

4 Feb 2026

News

Breaking stories and daily headlines from across the global sports industry.

News

Sky ties down US Open rights to 2030

Broadcaster secures long-term tennis deal.

4 Feb 2026
News

Boehly-Walter closing in on €1.3bn deal

Finance & Law: major acquisition nears completion.

4 Feb 2026
News

F1 signs new MotoGP title sponsorship

Nigeria enters the motorsport sponsorship map.

4 Feb 2026
News

Cross-code war erupts over Chiefs stadium

Two codes battle for the same venue.

4 Feb 2026
News

Stan sticks with EPL after Optus success

Australian rights secured until 2035-36.

4 Feb 2026
News

EFG president leaves role

Leadership change at the esports federation.

4 Feb 2026

Reports

Trusted data and expert analysis to power your commercial decisions.

Reports

Essential SportBusiness Reports

Access trusted data, harness expert insight.

4 Feb 2026
Reports

Post Graduate Rankings 2026

The best sports business courses globally.

4 Feb 2026
Reports

The Commercial of Women's Sport

What will define the next chapter?

4 Feb 2026
Reports

Storytelling in the age of AI

New white paper out now.

4 Feb 2026
Reports

FIFA Master Programme

#1 in Europe, #2 worldwide.

4 Feb 2026
Reports

Media Rights Forecast

Projections for the next broadcast cycle.

4 Feb 2026

On The Money

Financial analysis, investment trends, and the business of sport.

Finance

Boehly-Walter closing in on €1.3bn deal

A major sports investment moves closer.

4 Feb 2026
Finance

A5A set to reverse DAZN move

Losses mount for the sports media group.

4 Feb 2026
Finance

EFG president leaves role

Leadership shake-up at the esports federation.

4 Feb 2026
Finance

Newcastle on course for £100m matchday revenue

Commercial growth accelerates.

4 Feb 2026
Finance

Euroleague betting fee rises

Competition drives up betting rights value.

4 Feb 2026
Finance

Uefa club rights retained by Dyon

Chinese market coverage continues.

4 Feb 2026

#SBDAY

Our annual celebration of the global sports business community.

SBDAY

SportBusiness Day 2026 announced

Save the date for the industry's biggest gathering.

4 Feb 2026
SBDAY

Speakers revealed for #SBDAY

Industry leaders to share insights.

4 Feb 2026
SBDAY

Networking at #SBDAY

Connect with peers across the industry.

4 Feb 2026
SBDAY

Awards ceremony highlights

Celebrating excellence in sports business.

4 Feb 2026
SBDAY

Workshop sessions revealed

Hands-on learning from industry experts.

4 Feb 2026
SBDAY

#SBDAY impact report

Measuring the community's growth.

4 Feb 2026
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